Implementing Adserve was the result of a recent process evaluation by digital agency Grand Union. The agency reviewed its website production process following the appointment of Ayesha Adonais, who joined as head of production from The COI. A succession of new business wins in 2006 meant the agency wanted a robust system to support the production process and ensure efficient workflow throughout.
Grand Union is seeing the benefit of applications which are accessible to everyone in the agency. 'We now have a fully automated process which covers the life of a job from client brief right through to final invoice,' says Patrick Courtney, Grand Union FD. 'There is greater financial transparency and everyone is aware of what part of the production process is their responsibility. For account management, having shared information in one place means it's easier to keep control of jobs.'
Grand Union's clients include Abbey, Boots, Energy Saving Trust, nPower and COI.