ThinkBDW's media planning and buying sister division, Think Media, has used Adserve for several years. Now the whole agency is following suit.
'Bringing the whole organisation onto the same platform made sense for reasons of support, cost and control,' says Nic Wright, finance director at ThinkBDW. The agency was also drawn to the idea of account managers being able to use a browser-based interface.
'We've always been happy with the support and facilities provided by Adserve to our media business, so the decision to extend Adserve to ThinkBDW was an easy one to make,' says Nic.
With offices across the South and Midlands, ThinkBDW offers a full range of creative and marketing services, including digital, site signage and PR, to estate agent and developer clients, who include Halifax Estate Agency, Fairview New Homes, Spicerhaart and Bellway Homes.