MJL specialises in pharmaceutical advertising. 'We have a wide client base with a very wide range of different sized projects on the go at once,' says Justin McCarthy, managing director. Looking for a new system, the agency wanted an effective way to record and track both internal and external costs, to keep on top of WIP, and to monitor the status of projects and accounts in real time.
Ease of use throughout the agency was also important. 'Adserve demonstrated admirably they could offer us a system that all our staff could use, and make everyone's lives easier,' says Justin McCarthy.
Founded over 25 years ago, MJL is based in the UK and produces both local and global above and below-the-line campaigns for a wide range of ethical and over the counter medicines. The agency's clients include Roche, Bayer, Johnson & Johnson, Janssen-Cilag and Novartis.