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Affiniti
Stuart Tennant, Managing Director

‘Affiniti is a leading UK specialist healthcare communications agency. Just over a year ago, we were reviewing ways to make our financial management more efficient. We wanted to consolidate our administration with a job bag / production system to replace both the existing accounts software and the slower manual work we'd been doing.

‘We wanted things like automated purchase orders that went straight into the accounts package, computerised time management, and work in progress - all of which we'd been doing laboriously by hand. We had monthly sales figures in Excel but we couldn't transfer them to Sage. We had purchase invoices that we entered manually once, and then we entered them again on the computer's purchase ledger. All of which made routine administration tasks and month end accounting slower and more arduous than necessary.

‘We looked at various options and sought the advice of the Adventis Group, which Affiniti had recently joined. They already used Adserve and after Gordon Murray (Adventis Finance Director) had explained how well it worked for them, he invited Serena Harrap (our Administration Manager) and me to London for a demonstration of the system. Impressed, we then had a presentation from Matthew Pearce of Adserve to outline the scope and capability of the system, which is widely used by large advertising agencies throughout the UK.

Adserve has made a substantial difference, allowing us to integrate all the elements of our business and produce reports and accounts quickly and efficiently. Adserve has saved us time, made us more efficient and is already considered a cost-effective investment. And the Adserve training and support over the first three months have been much appreciated.