When Glue London, one of the UK' s top digital advertising agencies, wanted to bring its finance system in-house it looked to previous experience. 'Our finance activities were handled by St Luke's, who'd already used Adserve and we were happy with that. Our priority was for a fast, seamless transition so it made sense to opt for Adserve,' explains Des Jacobs, finance manager, Glue London.
| |
'Des Jacobs, Glue London, and Natalie Caddick, Adserve' .
| |
|
However, Glue not only wanted performance and reliability, it also wanted a system that could grow with the company. 'In the past five years, Glue's grown steadily. We were named Campaign's New Media Agency of the Year in 2002, Marketing's Agency of the Year in 2003 and Most Respected Agency in a poll of industry peers in New Media Age. We've won many new accounts on the strength of our work and are confident this growth will continue. We need a system that helps us not only meet the needs of clients today but tomorrow as well: we feel that Adserve's Web browser applications help us achieve this,' says Des.
By using Adserve, Glue has been able to work more efficiently.'This is true of many areas, but is most notable in the area of managing estimates. In the past, that took up a lot of our Client Service team's time. By using Adserve we've fully automated the process, freeing up Client Service to spend more time taking care of our clients,' explains Des.